Novo Fintech
I was hired by the Integrated Marketing Director to be the lead website copywriter for the brand’s overhaul. I collaborated with her, the Growth Marketing Lead, and the CMO to add more personality to the brand’s new website copy. I wrote headlines, subheads, and body copy for 20+ landing pages across multiple sprints in only two months.
The new brand guidelines positioned Novo as a change agent for independent business owners, because Novo was made specifically for them — unlike big banks. We used this tension to sell in the benefits of Novo’s technology, and challenge independent owners to free their business and choose a better way to bank.
Tone of Voice
