Novo Fintech
I was hired directly by the Integrated Marketing Director to be the lead website copywriter for the brand’s creative overhaul. I collaborated with her, the Growth Marketing Lead, and the CMO to add more personality to the brand’s new website copy. I wrote headlines, subheads, and body copy for 25+ landing pages across multiple sprints in only two months during my freelance stint.
The new brand guidelines positioned Novo as a change agent for independent business owners, because Novo was made specifically for them—unlike big banks. We used this tension to sell in the benefits of Novo’s technology, and challenge independent owners to free their business and choose a better way to bank.
Tone of Voice
