Kraken Rum
To help Kraken grow beyond their niche audience, we stripped away the pirate lore and set sails for the real world — mixing a splash of mystery with plenty of darkness — and I even did my best Bane impression for the voiceover. Made with the team at Eleven.
360 Campaign
Do you like big assets?
Contextual takeover where Kraken Rum helps other ads step into the dark.
Direction 2
Here’s another take on the brand manifesto.
