YouTube TV

When they eventually write about “The Streaming Wars” in future history books (let’s be real, AI will write it), I’ll point to the section about YouTube TV, and tell my (robot) grandchildren that I, along with the winners at Hook, were part of the victorious team who spread the gospel about all the fine programming on YouTube TV.

Zen Moments

For this case study video, I used Google AI Studio to create a voiceover that would match my script, the visuals, and also fit the $0 production budget.

Special Events

I turned dry marketing directives into compelling scripts, and collaborated with art directors and editors to create these spots.

Feature Launches

I brainstormed with motion graphics designers to create interesting ways to educate viewers on new product features.

NBA on YouTube TV

A filthy crossover of promos and product feature explainers.

NFL Sunday Ticket

I worked with art directors and motion graphics designers to create landing page videos touting value props like Multiview and Fantasy View.

App Store

I wrote the copy for these assets and collaborated with designers to update the UI screens for product accuracy.