YouTube TV

When they eventually write about “The Streaming Wars” in future history books (let’s be real, AI will write it), I’ll point to the section about YouTube TV, and tell my (robot) grandchildren that I, along with the winners at Hook, were part of the victorious team who shared the gospel about all the fine programming at YouTube TV.

Zen Moments

For this case study video, I experimented with AI to create a voiceover that would match my script, the visuals, and also fit the $0 production budget.

Special Events

I edited marketing storylines into compelling scripts and collaborated with art directors on the storyboards.

Feature Launches

Educating viewers on new product features and add-ons was also a recurring ask from clients to drive brand affinity.

NFL Sunday Ticket

Collaborated with art directors and motion graphics designers to create landing page videos touting value props like Multiview and Fantasy View.

NBA on YouTube TV

A filthy crossover of NBA Finals promos, Stats View explainers, and NBA League pass advertisements.

App Store

Wrote the copy for these assets and collaborated with designers to update the UI screens for product accuracy.