Bits & Bobs
In the marketing and advertising world, work is represented by two separate yet equally important groups: the Bits, aka unique tasks; and the Bobs, which are more than they appear. These are those projects.
Cash App Radio
To promote the mobile payment app’s partnership with the New York Jets for the NFL season, I developed, wrote, pitched, produced, and directed voiceover talent and a sound editor for a series of :30 radio spots. Made with the team at Inkling.
“The Bigger Fan"
“Any…thing?”
Uber Eats CRM
When you’re feeling hangry after yet another missed field goal, fear not, because Uber Eats has perfect spirals of promos for every week of the NFL season. Made in-house at Uber.
On my first AKQA Nike project, I was able to turn my childhood love of reading the sports pages into inspiration for writing dozens of short stories. For each brief, I received athlete interview transcripts and new product descriptions — and my job was to weave them into compelling narratives to drive Nike+ app usage.
Nike+ App Stories
