W£B ♦ ฿2฿ ♦ ₳PP
Here’s a voluptuous assortment of longer-form writing that checks the boxes of We need someone who can make technical content more engaging. -OR- Is there B2B work in his portfolio? -OR- But can he write pithy headlines and body copy?
Verizon Cybersecurity
As the lead copywriter on this R/GA web project, I collaborated with the ECD (writer) to tenderize a content wishlist from the clients — turning gristles of tech jargon and stats into a digestible, friendly tone.
Website walkthrough.
Worked with an art director to create B2B social content for IBM’s CTO and CIO enterprise audience. Created during a long-term remote freelance gig with the Swift PDX team.
IBM Social
3-frame Instagram Stories
Head-turning LinkedIn Animations
Twitter Emoji Client Stories
On my first AKQA Nike project, I was able to turn my childhood love of reading the sports pages into inspiration for writing dozens of short stories. For each brief, I received athlete interview transcripts, product descriptions, or campaign details — and my job was to weave them into compelling narratives to drive Nike+ app usage.
