Casper
When Casper needed a new brand identity, they challenged us to come up with ideas to flip sleep on its head — turning it into a more active, essential part of life. Made for a pitch at Eleven SF.
Approach 1
Attack the bed like the Roman army.
Headlines
Small assets work too.
Approach 2
Sleep like you mean it.
Bonus Points
One of my favorite ideas ever pitched. An R.E.M. collab album that remixes their iconic songs with sleep lyrics.
