It’s on ESPN+
As lead copywriter on this R/GA broadcast TV campaign, I tapped into culture and social media trash talk to create narratives. I wrote the scripts and collaborated with an art director and editor to choose the most epic shots. And I even sold the idea of using Eminem’s Without Me as the lead track for the UFC 246 hero spot. Fans loved it, and so did the clients.
UFC 245
For this event, the narrative was three champions defending their titles on the same night. So I pitched the idea of a video triptych.