Nike X NBA

I helped launch Nike's first-ever apparel collection featuring interactive technology. The Nike NBA Jersey with NikeConnect unlocks real-time, personalized experiences—activated through a combination of the jersey (with an embedded NFC chip), a smartphone, and the NikeConnect app. It gives NikePlus members and NBA fans access to incredible products, customized content, and exclusive experiences. (AKQA)

Featured on: TechCrunch, Engadget, AdAge

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