Nike X NBA

I helped launch Nike's first-ever apparel collection featuring interactive technology by working with UX designers, art directors and creative directors to come up with new features, wireframing the app, writing app copy, scripts for digital spots, and more.

The Nike NBA Jersey with NikeConnect unlocks real-time, personalized experiences—activated through a combination of the jersey (with an embedded NFC chip), a smartphone, and the NikeConnect app, giving fans access to products, custom content, and exclusive experiences. (AKQA)

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